Meet Lamont Stanley
An Expert in Direct Marketing
Lamont Stanley is the founder and CEO of KLS Direct Marketing, a national company based in Atlanta, GA. Established in November 1999, KLS Direct Marketing sends out advertisements aimed at African Americans. Around one million African Americans in major markets, including New York, California, Chicago, and Atlanta, have received KLS Direct Marketing ads in their mailboxes.
Many companies like Walgreens, Procter & Gamble, Kraft Foods, and Lawry's Seasoned Salt use KLS Direct Marketing advertising, along with Black Entertainment Television (BET), Ebony Magazine, and other media that target African-American consumers.
Because of KLS Direct Marketing's growth, the United States Postal Service (USPS) promoted Stanley in seven magazines with a full-page, four-color ad which ran in Black Enterprise Magazine and Upscale Magazine as well as regional and local publications.
In recognition of his success as a business owner, Stanley has been interviewed on ABC and NBC affiliates and WVEE (V-103), the top-rated radio station in Atlanta. Named by Chicago-based Being Single Magazine as one of the nation's “Single Black Men on the Move,” Stanley was selected to participate in a panel discussion at the Black Enterprise Conference in 2002. In October 2003, he was highlighted in an article in Black Enterprise Magazine.
Stanley says he put his unique marketing concept into action because there was a need. “African Americans have television programs as well as radio stations, magazines, and newspapers that focus on their lifestyle,” said Stanley. “However, there was no direct mail program that concentrated on African Americans whose buying power is over 500 billion dollars annually.”
Stanley's direct mail company began by sending ads to 100,000 African Americans. He projected that by 2004 around two million African Americans will receive his program four times a year. Stanley's marketing concept is the only one of its kind in the United States.
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